About Us

In 2007, Melinda was fresh out of college stumbled across her first business of retail and selling of apparel. She began selling it to friends and delivering them with her old beat-up car.

Eight years later, and with the help of incredible innovations through online retailing, Melinda’s retail business overcame the collapse and struggles of US economy.

Her online retail business is currently making waves to the fashion trend in the online world.

With such success, Melinda started his sales, marketing, and online shopping blog froshop.com. With the success of her retail business, she was able to create write various guidelines in becoming a successful online entrepreneur.

She was featured in multiple online publications as one of today’s retail marketing guru

Today, when Melinda is giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, she generally finds herself on an adventure with her fiancé and their only son.